Hera residences is a residential project by Zetland located in Alta de Lisboa, on the northern edge of Lisbon. The project comprises of 284 apartments alongside 12 commercial units. The scheme is a component of a larger urban development which is surrounded by green spaces and contains multiple leisure areas, commercial spaces as well as other residential projects.
Given the limited supply of affordable, new-build residential housing in Lisbon and the increasing demand for such, we identified the potential of the project to capture this growing demand of middle-income buyers with the development of high-quality residential products at affordable prices.
Additionally, Zetland recognised that the micro-location of the residences makes them an attractive hub for Portuguese professionals and their families due to its connectivity to both the city centre and the airport.
Partnering with local contractors, we oversaw the completion of the construction of building and upgraded the existing infrastructures to create high quality facilities to ensure a comfortable living environment.
We launched an extensive marketing campaign which was used in conjunction with a local sales agency to attract buyers.